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Creating An Attractive Author Resource Box
Article directories clearly mention that when reprinting an article, the authors bio box must remain untouched including the link. The resource box is one of the crucial pieces of your article marketing strategy. It is what will draw a person to your site, increase your viewers and eventually your sales.
Your resource box should include enough information to pique readers' interest, and have a clear call to action that will motivate them to click on your link for more info. Irrespective of how good your article is, if your resource box does not compel the reader to visit your website and find out more, you have wasted an opportunity to earn a customer.
Tips for writing an effective resource box:
1. Don't begin your resource box off with your bio. This means to the reader that your report is complete and that they can quit reading. Instead, begin with a question or statement that will entice them to read more. For Example: "Want fourteen more ideas to make money from home?"
2. Do not include a full bio. Most people are not interested in your full bio or every degree and award you have received. In fact, most people will flick through it and you will lose their curiosity before they get to your link and call to action.
3. Include at least one link, much more if allowed. Check the resource box guidlines for each directory to find out what you are allowed to include. Many websites allow one link, some two. Be sure to include as many links as you can.
4. A strong call to action is a complete requirement. Include a statement which informs the reader what they will get when they click on your website link and how it will benefit their lives. For instance, "Download Joe's free report now for more ways to earn money in your sleep!"
5. Answer the crucial question. When crafting your resource box, think about the question all readers ask (if only subconsciously)... "What's In It For Me?" (WIIFM).
6. Create a different resource box to fit every piece of writing that you create. If the article is about home improvement, then draft your resource box to tie into that with an effective offer and link. If the next content is about tool selection, get your resource box in that direction. Start a file of resource boxes so you can add an appropriate one without having to recreate it each time.
The resource box is your option to tell the reader what you have to offer and what they should do after that. If you can show a viewer what they will make by clicking on your link, you're almost certain to build your website traffic with the articles you write.
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